Digital Marketing and Social Media Strategy
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Course Overview
A practical course that teaches how to use digital marketing tools and platforms to grow a business, build a brand, and increase sales through social media, SEO, email marketing, and more.
Requirements
Before enrolling, ensure you meet the basic prerequisites. These may include foundational knowledge, necessary tools, or specific skills required to fully benefit from the course. Check the list of requirements to make sure you're prepared for a smooth learning experience!
- Basic computer and internet usage
- familiarity with social platforms
Description
Students will learn how to create digital marketing strategies using tools like Facebook Business Manager, Instagram, Google Ads, SEO optimization, and email marketing platforms like Mailchimp. The course includes creating content calendars, paid ad campaigns, customer targeting, analytics tracking, and influencer collaboration techniques. Projects include real campaign design and performance analysis. Perfect for business owners, freelancers, or marketers aiming to build or expand an online presence.